ИТМО Хайпарк

Itmo Highpark

Branding

The goal was to develop an identity for the scientific and educational cluster of ITMO University. The campus will be built near St. Petersburg with the concept of "Smart City". The total area of ITMO Highpark is about 400 000 square meters.

Solution: colored blocks divide the complex name into easy-to-understand parts. The logo evokes associations with the IT industry, one of the most significant at the university. At the same time, it is versatile in use: it is easy to create sub-brands and can work together with a corporate pattern.

The goal was to develop an identity for the scientific and educational cluster of ITMO University. The campus will be built near St. Petersburg with the concept of "Smart City". The total area of ITMO Highpark is about 400 000 square meters.

Solution: colored blocks divide the complex name into easy-to-understand parts. The logo evokes associations with the IT industry, one of the most significant at the university. At the same time, it is versatile in use: it is easy to create sub-brands and can work together with a corporate pattern.

The goal was to develop an identity for the scientific and educational cluster of ITMO University. The campus will be built near St. Petersburg with the concept of "Smart City". The total area of ITMO Highpark is about 400 000 square meters.

Solution: colored blocks divide the complex name into easy-to-understand parts. The logo evokes associations with the IT industry, one of the most significant at the university. At the same time, it is versatile in use: it is easy to create sub-brands and can work together with a corporate pattern.